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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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04932_Field_OMDK T31.txt
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1996-04-10
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sensibility. He had a good ear. A good ear for other
things. A good ear for language.
You know, beyond a certain point it’s very hard to
say what is an artist. I think McLuhan certainly
was an artist. But he hated aesthetics. He hated
aesthetes. He hated the people for whom the art
state was real. He felt that art had a job to do,
and as long as the artists did that job—which was
to update the culture, upgrade his or her
contemporaries—then it was worth looking at. But
anything to do with ornamentation, making a life a
little more comfortable, was just pure
consumerism, nostalgia, you know.